Digital marketing is endlessly adopting technology with online marketing tools today, fast gaining sophistication. The right marketing tools or platforms ensure you not only enjoy more seamlessness in your marketing expeditions; they also ensure you get the best returns on your investment.
You will agree that marketing as we have it today is about lead nurturing, conversion, and retention. Two software tools that are excellent at that designated duties are Clickfunnels and Kajabi.
Hordes of marketers have extensively deployed these two platforms with varying success. Many marketers want to know which they should pick between Kajabi and Clickfunnels. Therefore, the Kajabi vs. Clickfunnels comparison is a raging battle in the digital marketing sphere.
Interestingly, both tools are fantastic for their SPECIFIC applications. Clickfunnels is not for every marketer – neither is Kajabi for every digital vendor out there. To make a better choice between Kajabi and Clickfunnels as befitting for your peculiar situation and marketing needs, let us individually explore both marketing platforms before comparing them.
Let us start the Kajabi vs. Clickfunnels comparison by first understanding what Clickfunnels is all about
There will be no grain of exaggeration if we nominate Clickfunnels among the best overall marketing tools today. When it comes to building converting sales funnels, Clickfunnels rarely disappoints if appropriately applied. The pre-built sales funnels on Clickfunnels are easy to use with minimal coding experience while still giving you significant room for personalization.
Clickfunnels is a reliable universal (all-in-one) marketing platform to use when you want to integrate your lead nurturing, conversion, and retention all in one destination. Let us tell you a few things we admire about Clickfunnels, which we think you would find interesting.
The customized templates allow you to do your marketing YOUR way
Clickfunnels is impressive in the level of customization it allows you to maneuver the pre-built funnel templates. This allows you more expression and uniqueness when you are selling your products – both physical and digital ware.
Upselling on Clickfunnels is superb
If we are going to delve into a Kajabi vs. Clickfunnels comparison, we will not ignore Clickfunnels’ standout upselling feature. This is done systematically without pissing your leads off, enabling you to enjoy consecutive conversions.
The upselling feature on Clickfunnels works in complementary offers synthesized from your customer persona. So when customers buy, quick recommendations can be made based on their interests. With Clickfunnels, upselling is far from stuffing annoying product recommendations in the face of customers.
We also like the inbuilt autoresponders and integrations
Automated email marketing is simplified in Clickfunnels. The integrated email autoresponders allow you to nurture your leads easily and actively communicate with them. You can yet enjoy more functionalities by leveraging on more third-party integration, cutting across automation add-ons, payment gateways, and SMTPs.
We will also mention the backpack system and the membership sites
Membership sites, while excellent in Clickfunnels, is not a typifying factor in the Kajabi vs Clickfunnels comparison. This is because Kajabi has its own Membership sites version, which is honestly not too poor. If you have a student audience on Clickfunnels (or you are running an affiliate), you will find the membership feature very helpful.
Clickfunnels’ backpack redefines affiliate management, making it more effective and fun. With this backpack system, you can easily manage your affiliates from one dashboard, structure the program, and even reward your members.
In a Kajabi vs. Clickfunnels comparison, cost will also be a decisive factor. Well, Clickfunnels comes with two pricing models. The basic program costs $97 per month, while the advanced program, which is the Etison Suite, comes at $297 per month.
Alright. Let the discussion cross over to Kajabi.
If you are selling digital products, Kajabi is another powerful platform to try out. Kajabi stands out for its spectacular product delivery system. One thing to note in the Kajabi vs. Clickfunnels comparison, Kajabi, unlike Clickfunnels which is a universal marketing platform, is more streamlined at people selling educational content or ‘infopreneurs’ as you may call them. We will touch emphatically on this later on.
Kajabi could excel for selling digital products but will almost certainly flop when you try to use it for physical products. Another point to state in the Kajabi vs. Clickfunnels comparison is that you will enjoy more web hosting options on Kajabi than you would on Clickfunnels.
Kajabi is almost exclusive to educational content
If you are specifically selling digital courses, you can choose Kajabi over Clickfunnels. However, if you are not selling digital ware in the educational space like quizzes, courses, and pdfs, you should go for Clickfunnels.
We like Kajabi’s community forum feature
Kajabi is impressive in how it connects your audience, bringing them all under one umbrella of communication. This is more befitting when you sell to students, so you bring them all on one platform and get them into conversations among themselves.
The affiliate management and email automation are cool
Just like Cliclkfunnels, you can accelerate your sales by creating affiliate programs. You also enjoy admirable email automation on Kijabi too. Same as you can accurately study your audience persona from Actionetics on Clickfunnels, Kijabi also helps you to build a personalized automated email series from the insights you can gain from your audience behavior.
Let us talk about Kajabi’s pricing
On Kajabi, there are three pricing models. The first one is the basic plan more suited to newbie marketers (or vendors who don’t have much to sell). This will cost you $149 monthly, or you can resort to the annual billing, which is priced at $119 for each month.
Next is the growth plan, which you can get at $199 per month or $159 per month from an annual billing. Lastly is the most advanced program, known as the pro plan. This costs $399 per month and $319 for annual billing.
Overall, there are a couple of features to be excited about on Kajabi, like the drip content. Their 24-hour live chat is also a valuable addition in case of support. However, you will not enjoy as many domains as you can get on Clickfunnels.
Having known both platforms fundamentally, let us now delve into the Kajabi vs. Clickfunnels comparison to know what separates them explicitly – so you can understand what conditions (or needs) each platform is more suited to.
The first difference we will point out between Kajabi and Clickfunnels here is their differing target audience
We have hinted at this. Clickfunnels and Kajabi do not really serve the same users. If you are selling online courses and you want to monetize your offer (and gain more advanced features than you will see with traditional platforms like Thinkific), then you should go for Kajabi. You can then maximize features on Kajabi like surveys, student community forms, and possibly video hosting.
However, if you are not an exclusive educational vendor and want to sell just anything, Clickfunnels is a better choice. Clickfunnels is an encompassing digital platform for all (not just those selling information products), including agencies, B2B companies, NGOs, local businesses, coaches, and network marketers. Thus, we see that the versatility of Clickfunnels equips it to beat Kajabi in the Kajabi vs. Clickfunnels comparison.
How about SEO?
Here kajabi wins the Kajabi vs. Clickfunnels comparison. On Kajabi, you can access advanced blogging features like a text editor, enhanced categorization, and overall enhanced SEO.
Let us examine the price
Kajabi offers more flexibility as to pricing, giving you three pricing models (Basic, Growth and Pro) as opposed to the two plans you get on Clickfunnels (Standard and Etison Suite). Nonetheless, Kajabi is costlier than Clickfunnels.
The smallest package on Kajabi, which is the basic plan, will cost you $149 every month. Yet, you are handicapped to just one domain and a maximum cap of 1,000 active members. However, for $97 per month, you can go for the basic plan on Clickfunnels and enjoy as many as three domains with no restriction on your member area access.
So you now see how both platforms work. Depending on your needs, you can now accurately choose between Clickfunnels and Kajabi. Nonetheless, there is also the option of integrating both to give you a more robust marketing solution.
So for your sales funnels and other front-end marketing, you can leverage Clickfunnels to enjoy improved results. Now, when it comes to other back-end functionalities like payment gateway integration, you can use kajabi. While Clickfunnels is a better sales tool, Kajabi is a better product delivery tool.
Therefore, you can delegate sales duties to Clickfunnels and allow Kajabi to take care of delivery. In this arrangement, Clickfunnels would compensate for the deficits of Kajabi, and Kajabi would equally fill in for the deficiencies of Clickfunnels.
So there we are at the end of an extensive Kajabi vs Clickfunnels comparison. Before you jump into a choice between Clickfunnels and Kajabi, make sure to ask yourself what you are selling, who your audience is (in terms of their behavior), and of course, what budget you are willing to spend.