The Christmas turkey is well finished by now, and as the festivities wane, we are vehemently thrust into the professional year. Yes, the days are running fast already in 2020, and soon you would be cutting another birthday cake. Oh sorry to remind you are getting old. Life is too sweet and like Jay Z, we all want to be Forever Young!
Of course, with every passing year, comes marketing evolutions. New strategies for every new year. As a marketer, you can’t afford to be old school as your rivals would readily dispose your brand into the dustbins. You energetically need to keep up with change, integrating new strategies with glittering reward prospects. So here are some sexy marketing strategies that you probably haven’t heard of in 2020.
Your audience is getting bored to death with promotions
Our world is littered with promotions. People being shown ads even in their dreams. The advertisement war is getting more ferocious as brands fight viscously to burgle into the hearts of their target consumers.
However, the effect of these promotions is reaching saturation with call to actions increasingly losing their power. Yet this doesn’t spell outright doom for marketing. Instead, it calls for cosmetic surgery on marketing to make it more beautiful and enchanting. This is storytelling.
It is more of teaching now than selling. How does this sound? But your audience are increasingly getting greedier with their dollars. They won’t readily give it to you if you don’t educate them first. The power of storytelling for marketing is that it is more relatable, embedding human emotions and real-life scenarios.
This compels your audience irresistibly into taking action. Not really a suspenseful Steven Spielberg movie but your audience wants to be thrilled by your brand story. This domesticates your marketing building filial bonds between your brand and your customer. Once your audience sees you as a family, buying, therefore, is only as natural as Lewis Hamilton in a Ferrari.
Make the best of your customer loyalty
If you have loyal customers, congratulations, you have gold on your hands. Loyal customers can be your volunteer evangelists crusading for your brand unpaid. Isn’t this beautiful? Loyal customers will go the length of amplifying your brand awareness allowing you to virally diffuse their networks; amassing a voluptuous customer base.
People naturally take recommendations from their friends and loved ones more strongly. Such personalized recommendations trump the appeal of your promotion on newspapers, internet or TV. But there is even more you can do with your customer loyalty.
Get your brand positively raging on social media by asking your loyal customers to post great reviews for you on Facebook, Instagram and the rest. Abracadabra. It works like magic. People automatically trust your brand once their friends can genuinely attest to the virility of your product or services. User-generated content is fast becoming the Holy Grail for marketers on social media. Encourage your loyal customers to tell their story with your brand.
Ask your loyal customers to create online reviews for you. Many people no longer like taking the first slice of the dish, they prefer first asking someone who had the first slice. Similarly, buyers are diligently scouring for reviews before they buy. Therefore a pile of genuinely positive reviews would consolidate your credibility and popularity as well making you a celebrity in your niche.
Of course, in our world where we are so busy that we don’t brush as far as our molars, you can’t always expect your customers to create the time to write great reviews for you. You would have to incentivize them possibly. Give them discounts for such reviews, hold paid contests to spur customers to disburse the message. Sorry, nothing comes for free – not even in the Vatican City.
You should be looking at Virtual and Augmented Reality
Well, it is quite natural when you hear of virtual and augmented reality to say “Nah…let us leave that for those with science majors”. However, augmented reality is furiously permeating society and would be a lucrative addition to your marketing this year.
Customers are falling more for the charm of immersive experiences. This consolidates the potency of augmented reality (AR) and virtual reality (VR) as contemporary marketing equipment. Marketers are thrilling customers with make-believe artificial realities as seen in VR while AR flavors live view with additions of sensational digital elements.
Siri, Alexa, and other artificial intelligence (AI) systems have become so cool with widespread adoption in society. Forecasts from OC&C Strategy Consultants predict that by 2022, 55% of homes will incorporate AI solutions. Therefore you see how society is voraciously savoring AI. Thus if you don’t jump on the AI bandwagon in 2020, you will be left chasing the pack endlessly.
This year, software developers will be unleashing the marvel of AI on marketing by creating smart AI-powered marketing solutions for businesses. This would help you accurately woo your customers with more personalized and intelligent marketing. Increased efficiency and improved customer experiences would be assured by-products of integrating virtual and augmented reality into your marketing in 2020.
Sales funnels would have to be more personalized
You can’t afford to go generic in your marketing in 2020. Impersonalized marketing would be taking its rightful place beside the dinosaurs — extinct! Precisely customized marketing would be the in-thing in 2020. Customers want you to be their buddies. This explains why every segment of the sales funnel has to be really personalized.
Every interaction has to be garnished with more individualized charm. No more one general stroke for different folks. Personalization certainly will have to do with meticulous customer data processing, and machine learning is making this very realistic.
Dynamic funnel marketing, therefore, would bring in more results. You can’t just throw every prospect down the same sales funnels. Sales funnels now have to be dynamically modified to take care of categorized customers. Categorized across interests, demography and more.
Make sure every digital marketing campaign you run has its designated landing page. Don’t try to dump everyone on one all in all landing destination. The content of such encompassing landing page would surely be too generalist to appeal to every member of your prospective audience. Ensure the right content is shot at the right audience for maximal captivation and engagement.
For example, upon obtainment of customer data, you can proceed on the creation of dynamic sales funnels customized to their recent history. This could be their buying history, or store visits.
So rather than your prospects jumping off your sales funnels in disinterest, these customized sales funnels ( personalized to their interest) pushes them romantically through all segments to ultimate conversion. With more personalized sales funnels, you wouldn’t be trying to put a nun in a sales funnels to ultimately call you for family planning.
Integrate Contextual targeting into your marketing strategy
Targeting is becoming more cumbersome in the face of more stringent laws stiffening data acquisition. Therefore it becomes necessary to explore alternative options that don’t lose their marketing vibrance with paucity of data. This is contextual targeting.
Contextual works well without data, targeting individual user sessions more while focusing on the content customers are more likely to engage in. Further advancements in machine learning will enable brands to more accurate predictive modeling as well as advanced customer insights from individual user sessions.
Here is an easygoing example of basic contextual targeting. So you are a business that sells earphones. With contextual marketing, you would place your ad on a website that sells phone. This is logical because people who buy phones are more likely to buy earphones.
Your audience will love you more for live streaming
Alright I agree, live streaming is not wholesomely new as it has been around for some years now. However, the bomb is that live streaming would gain more potency this year. You may be curious why 2020?
Well, it is almost established that your audience will be drifting enormously to video content this year. The increasing enchantment for video is not unnatural. Take for example, how many movies have you watched this year and how many novels have you read this year? Most likely the films are going to multiply the novels. Hey, it is normal, it is the increasing inclination to visual content. Don’t feel you are some Netflix freak.
Traditionally, we prefer visual communication; we want to see, feel and interact with content. This is why long distance relationships suffer because of the dearth of such visual engagement. The same scenario applies to your marketing. Live streaming enables your audience to visually engage with you in real time. Don’t forget, customers will feel more for a brand that they have seen than that they have read about. Please don’t argue with me on that, it is fact.
You should invest in ephemeral content
It is true we all love permanence in our investments. Not everyone likes having to renovate their investment. The time and of course the money is a turnoff. If it was possible, we would ask our spouses to refrigerate the rose flowers we give to them so the flowers stay fresh and we don’t have to buy them new ones.
Unfortunately and interestingly, ephemerality is becoming the spicy trend. Your audience wants it fresh and new. If it is old, it is getting deported to the waste bin.
Ephemeral content is becoming more savored, and you definitely have to bring them into your marketing. The modern digital audience wants their news feed oozing freshness. Snapchat, Instagram, Facebook, fresh savory content shareable within 24 hours after which such content joins its ancestors discarded into the digital abyss.
The freshness in ephemeral content embroiders your brand with more authenticity. Your audience will appreciate that you post content in real time. As a brand, the social media constitution doesn’t forbid you from sharing in the frenzy of Stories.
You think Stories are just for idle fun obsessed individuals who are stuck to their phones on the toilet seat? Come on, get emancipated from that old school ideology, get modern. It is marvelously effective to have your Stories (as a business) on your customers’ feeds.
More than just keeping your brand stationed at the frontiers of their consciousness, it brings this “human” edge to your brand. Customers are more likely to interact with such Stories emotionally. Your brand image must not always be dressed in suits (formal approach), sometimes your brand needs to be presented even in swimming trunks (casual, sociable and lively approach).
However, you should necessarily dilute the marketing concentration of such ephemeral content. Note that ephemeral content shouldn’t always be ephemeral sale pitches gripping your audience by the scruff of their neck to buy. They will get fed up.
Once again ephemeral content is a nice place for humanized storytelling as a brand. Just let your audience bask in the human side of your brand.
You can also try social TV and vertical videos
The new age is struggling with the “smart epidemic.” Most times we are on our smartphones; liking a Marlboro (cigarette) sponsored post even in church. Such smartphone addiction has evolved into risen vertical usage of your phones. This has resulted therefore in increased vertical videos on social media. And in line with this has been the rapid emergence of social TV.
You can joke with anything in the world but not with marketers. Marketers are already hungrily sniffing the marketing opportunities in the recently launched IGTV where users can post long-form videos as well as the creation of channels on Instagram. There are elder siblings to IGTV like Snap Originals and YouTube TV. All these social TVs present immensely lucrative marketing opportunities to engage your audience better.
The worst mistake you could make is conservatively imprisoning your brand in geekiness by refusing to jump on the latest social media crazes. Your customers love your brand wild, crazy and modern, so don’t present your brand in an overly reserved way like you want to win the Nobel Prize for introvertedness.
So there we are with some sexy marketing strategies for the year 2020. These “figure 8” marketing strategies are going to lucratively reward you if you audaciously adopt them into your marketing this New Year. Obviously, the sexiness of these strategies is more in their weirdness. Remember Jason Momoa’s (Acquaman) hairy curls and beards don’t look conventional, yet in that weirdness and roughness is the bulk of his sexiness!