Not what you really want to hear, but you are not the only one energetically combating for the first page of Google search results. Millions of websites – perhaps even your jolly neighbors- are violently fighting their way through the algorithms of search engines to lodge on the first pages of search engines. Of course you have heard that content marketing is the new bomb.
Banner and print marketing are the John Lennons of #marketing: old school and outdated.#Contentmarketing is the new Justin Bieber of marketers:modern and effective.#digitalmarketing #copywriting pic.twitter.com/BiKtP4cQsT
— Lotus Felix (@lotuscont_chef) August 8, 2018
So here comes the $1 million dollar question: how can you climb above the Everest mountain of competition? How can your SEO optimized content steal those furiously coveted first pages of Google? Let us look at what recipes you need to cook those delicious content Google falls head-over-heels in love with.
First, you have to choose your head term
Well, it is allowed to finish a free $200 meal before telling the donor thank you. Such impatience is forgivable. But you just can’t impatiently jump at producing good content without first identifying your head term. Now, what the heck is the head term?
The head term here is the major keyword topic you are writing your SEO optimized content around. Ideally, your head term should boast a voluminous monthly search on Google. This head term could simply be two words or even broader varying with your industry. A handsome hint here is to choose a head term which accrues a minimum of 2,500 in monthly search value. In effect, this should also be compatible with your content marketing strategy to ensure you are trying to mix burgers with. Really odd isn’t it?
Now select your core topics
Alright so you have successfully chosen an attractive head term, next would be identifying your core topics. Your core topics here denote that collection of terms that beautifully aligns with your head term. These core rocks should be also stocked with an impressive monthly search volume.
However, you are not at gunpoint that the search volume of the core topics must be higher than that of your head term. Where you have a scary AK-47 closely pointed at you is that your core topic must create extra value compared to what is on Google’s first pages. Don’t think the guys at Google are so dumb they wear aprons to the beach. Come on, why would Google allow you into the first pages of their search results when you are simply duplicating value – not bringing in anything fresh compared to what already nourishes their top pages?
Now also varying with your industry, your core topics for your SEO optimized content could be around five words – or even three words. Don’t forget the drive here is to attain an enviable ranking on Google for each core topic. You can research possible keywords via Review Google’s Autocomplete. You also have at your disposal the Everywhere plug-in. This would help you access data on the monthly search volume for every suggestion. However, rather than just pouring all your attention on the monthly search volume, you can also sit up and run an empathic analysis of what Google has on its first pages. Make sure you are bringing a fresh spice on.
Next, you will have to source subtopic content to create your own topic clusters
After you have diligently chosen your core topic, you will now have to create your subtopic content. This subtopic content should affectionately correlate with your core topics. What do we mean by this? Your subtopic content will form the foundation of your content in the form of videos and blogs. This subtopics would further embellish your core topics. The target here is for every subtopic content to help your core topic become more visible.
7 stages of content marketing #ContentMarketing Cycle. #InternetMarketing #marketing #DigitalMarketing #socialmedia #videomarketing #business #InboundMarketing #SEO #GrowthHacking #SMM #ecommerce #AI #Startup #IOT #socialmediamarketing #entrepreneur #b2b #sem #BigData #analytics pic.twitter.com/T73sb0Ai4S
— amardeep kaushal (@amardeepkaushal) August 25, 2018
It is possible to be overwhelmed with tens and even thousands of prospective subtopic content assets. Nonetheless, you should aspire to use the highest performing subtopic assets to fortify the core topic section which is on your resource page. In the end, you should be dishing the most value-adding resources to the questions people search for answers to on Google. For your subtopics, it is fine if its monthly search volume ranges around 400. Even it if 10, cheer up and sip your coffee, 10 is not too bad either.
You can also increase your web authority using inbound links
Inbound links are very powerful means to get your SEO optimized content airlifted on the first pages. Yes, we agree the battle for the first pages of Google is a bloody savage digital World War II, but a little help from your competitors wouldn’t kill you know.
If your competitor has a higher website authority than you, be humble enough to strive to get backlinks from such high authority websites. Get great quality content on those websites that link back to yours.
In our subsequent blogs, we will be exploring how you can increase your website authority via inbound links. Well, we hope you have added some valuable pears of knowledge as to how you can create SEO optimized content that Google is crazily enchanted with shooting your website to the top of search engines.
Are you struggling to get results with your marketing? Are you in need of powerful content that gets the job done, compelling your audience to action? Reach out to us today. We are notorious for results.